Social Media Platforms that are Perfect for Authors



When it comes to being a writer, it is important that you know how to build an audience as a writer. In this day and age, social media platforms are by far some of the most potent ways to sell your work. However, before you start marketing your work, you should know which platforms are best for you.

Here are social media platforms for writers.

1. Facebook

Facebook is by far the most popular social media platform in use today. It is a multifaceted platform that allows you to create your own author Facebook account. Through this platform, you could market your work very effectively. The best thing about Facebook, is that it is very versatile. It allows you to create a Facebook group for your literary works. If potential fans are interested in supporting you as a writer, they could just join the group. By joining your Facebook Author page, your fan base will get notifications on any content that you posted through your author account.

The best thing about Facebook, is that it allows you to post long and detailed content. You could also share links to your other social media platforms. This makes your Facebook account a great way to enhance your author brand’s influence.


2. Instagram

Instagram is yet another effective social media platform that you could use in your book marketing. The key to using Instagram for book promotions, is that you should post the best images that capture who you are as a writer. These images could practically be anything. It could be a beautiful sunset, or a pile of your books, or just you sitting down on the desk, and getting started on the writing process. The key thing to using Instagram for your book marketing, is that you should make your images as eye-catching as possible. The more eye-catching they are, the more chances you have of gaining Instagram followers.


3. Twitter

Twitter is one of the most popular social media platforms in the world, and a good number of people use it to share their ideas. As an author, you could also use Twitter to start a dialogue about your book. What’s important is that you make your Tweets as focused and coherent as possible. You should also make sure that you Tweet on a regular basis. Just remember though, that you should not overdo it. If you Tweet too many times a day, your potential readers may get fed up with your Tweets.


4. Goodreads

If you have already published some books, you should create a Goodreads account. This site is one of the most widely used websites by readers, when they want to check out a specific book. By creating a Goodreads account, you will be able to post content and reviews about your book. This will help you expand your influence as a writer. The added exposure will also enable you to market your book more effectively. It takes some time to set up a fan base with Goodreads, but the added exposure to other writers and readers will help you in the long run.


5. YouTube

The giant video sharing company is definitely a great social media platform for authors. Through YouTube, you could expand your marketing reach a great deal. There are many ways you could use YouTube in your book marketing.

You could set up your own YouTube channel, and post various content through it. This content could practically be about anything. You could make how-to videos. You could also make videos about your day to day life as a writer. The best thing about YouTube, is that you are given a great deal of freedom to create content about practically anything. You could even start a video podcast and have other writers attend as guests.



6. TikTok

While it may seem unlikely that you should use TikTok in your book marketing, it is in fact a very effective way to spread word of your book. You should remember that TikTok is one of the fastest rising social media platforms in use today.

Granted, the platform is mostly used by the younger generation, however, companies are slowly using TikTok to release sponsored content. If you are going to use TikTok, you should know that you have only a few minutes to post content about your work, so you should make each second count. The most important aspect of using TikTok, is that the content should be as unique and entertaining as possible. Remember that there are millions of videos on TikTok, so your video should be both focused and eye-catching if you want it to gain any attention.



If you are going to use social media platforms, you should make sure that you know which ones are best for your book. With these social media platforms, you will be able to market your work in the most effective way possible.

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