8 Ways You Can Expand Your Author Brand

author brand


Some writers are content to write content only for themselves and their families. This is an admirable thing, but the writers who understand that writing is a business are the ones who truly make an impact. This is because they know the harsh truth that only by selling books will you be able to make a literary legacy. So if you want to make a name for yourself as a writer, you should know how to sell yourself to the readers.

Here are 8 Ways you can expand your author brand.


1. Use social media effectively

In this day and age, social media is by far the most widely used media form.  A myriad of people use social media on a daily basis. So if you want your author brand to expand, you will need to know how to properly use it. Here are some easy to follow tips for using social.

  • Utilize Facebook to promote your work. You can reach out to Facebook friends to expand your influence as a writer and even sell your work online.
  • Show your writing journey through Instagram.
  • Join online writing contests.
  • Reach out to fellow writers online. The more writer friends you have, the more influence you will have as a writer.
  • Create content and post them through online writing communities.


2. Get a literary agent

If you want the best representation for your work, it is important that you hire a literary agent. These agents are especially important if you are going to publish a book to a traditional publishing house. They will be the ones who will present your work to publishing houses. They will also be at the forefront of the negotiation process.

When you hire a literary agent, it is important that you choose one that has had prior experience. They should also have a good track record, and be able to properly represent you in an efficient and honest manner. It can take a lot of query letters and convincing to get a truly great literary agent to represent you. But with his or her help, your brand as a writer will undoubtedly improve.


3. Publish a book

One of the best ways to enhance your brand as a writer is publish a book of your very own. It is clear and indefatigable proof that you are an author, and that you have the content to prove it. Other forms of content such as articles and blogs are good as well. But to be able to publish a book of your very own is truly an honor that you should strive to achieve. You can publish with a traditional publishing house, or you can self-publish your book by yourself. Overall publishing your very own book is the first step to creating your legacy as a writer.


4. Reach out to fellow writers

No man is an island, and this is especially true for writers. If you want your author brand to gain recognition, you should make a concerted effort to gain influence in writing circles. Reach out to older and more established writers. Show them your work, and ask for their honest critique. If possible, ask them to review your work. This will allow you to see what you can improve in your work. Their reviews can also prove useful in improving your writing style, and if they are positive, you can even use them in marketing your work. Overall, it always pays to be friendly within writing circles.


5. Establish your very own author blog

Starting out as a writer can be rough. There are already a multitude of other writers to compete with. So you will need to make your work as discoverable as possible. Aside from writing your very own book, yet another way is to create your very own author blog. An author blog will enable you to make your work as discoverable as possible. Through your author blog, you will be able show off excerpts of your book, articles, poetry, etc. Overall, having an author blog of your very own will provide you with a great platform to market yourself as a writer.




6. Stay consistent

All these tips are useful, and they will enhance your author brand. But they won’t be of any use if you don’t do them consistently. You can’t just work hard for a month and then leave it at that. If you want to see results, you will need to consistently work hard on a daily basis.


7. Influencers are key

Aside from getting help from fellow authors, it is also a good idea to get influencers to market your work. In this day and age, influencers such as YouTubers and Instagram users have a great deal of sway when it comes to marketing. If you could reach out to influencers and have them market your work, you will expand your author brand in no time.


8. Attend book fairs

Yet another way to expand your author brand, is to attend book fairs. Remember that many authors use book fairs to sell their books, network, and get exposure for their books. Take their cue, and attend as many book fairs as possible.



If you want your book to sell well, it is important that you expand your author brand. Remember that your author brand is how potential buyers will perceive your work, and the more you expand your author brand, the more books you will be able to sell. With these tips you’ll be able to expand your author brand in the most effective and efficient way possible.

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