Why is Metadata so important? Here’s how to write it



If you are going to market your book, it is important that you know how to use metadata. However, before you use metadata in your book marketing campaigns, you should know how to do so the right way. Why is metadata so important though? Why is it essential to book marketing? In this article, we will discuss metadata, and how to use it in your book marketing.

What is Metadata?

Metadata is text that is specially designed to be picked up by search engines and computer systems. The text is meant to give instructions to web pages and search engines. The more effectively you write metadata, the easier it will be to spread word of your book. Metadata usually includes the title, subtitle, price, publication date, ISBN and other essential piece of information potential buyers will need to find your book.

Why is Metadata essential in your book marketing?

  • They help describe your book

One of the main reasons why metadata is essential, is because they help in describing your book to your potential readers. By using keywords, you will be able to make your book easier to discover. For example, your book is a book on carpentry. You could use keywords such as carpentry book or book on carpentry to help internet search engines find your book on the internet.


  • They help in the organization of books

Aside from marketing your books, metadata is also used by librarians and bookstore owners to organize their inventory. This is done with the use of BISAC codes. These are codes that tells book retailers, distributors, and librarians what categories the books are assigned in. By adding BISAC codes in your book metadata, you will be able to assign categories to your books that will help librarians, bookstore owners, and book retailers in locating your book online.

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Tips for writing metadata

Now that we know what metadata is, and why it is so important we’ll discuss how to write your book metadata the right way. With these tips, you’ll be able to write metadata for your work in the most effective way possible.


  • Write a great book description

If you want your book to be easy to discover, you should make sure to write a great book description. Your book description is very important because it will help readers know about your book, and the type of content you will be writing. When you write your book description, it is important that you don’t share too much about your book content. You should also make sure that it’s as easy to read as possible.


  • Use Keywords

If you want to make your metadata as efficient as possible, it is important that you use the right keywords. Remember that the more efficient your keywords, the more people you will be able to reach. If you are going to use keywords, you should make sure to choose as carefully as possible.

When you choose your keywords, you should surmise the most obvious words that potential readers will use to look for your book. Your choice of keywords depends on your book’s genre, and the topics your book will be about. The keywords you use should be easily incorporated into your book title, book description, author website, and other aspects of your book advertisements. Here are a few reminders for using keywords.

  1. Avoid using quotes on your keywords
  2. Separate the words with semicolons
  3. Utilize keyword phrases that will best describe the main character of your book.
  4. Utilize a maximum of seven keyword phrases in the metadata.
  5. After some time has passed, it is best to update the keywords you use. This will allow you to expand your influence, and keep up with trends.


  • Do your research before you start writing your metadata

Long before you start writing any type of metadata, you should do your research first. Remember that you want to make your metadata as efficient as possible. As a rule, you should check what demographic that you should market your book to. By doing so, you will be able to know what they are looking for in a book, and base your book’s metadata on your research.


  • Keep your metadata as consistent as possible

When you write your metadata, you should make it as consistent as possible. Remember that you will be using your keywords in various online platforms. Most important of all, you should make sure that you write your name, and book title consistently. If you write your name and book title in your book description, and author bio, you should make sure that they are written exactly the same way they written. Remember that you will be using metadata to help potential readers find your book, so consistency is key.



When it comes to marketing your books, you should make sure to use metadata as effectively as possible. Remember, the more efficient your metadata, the more effectively you’ll be able to reach out to potential readers. With this article, you’ll be able to utilize metadata in the most effective way possible.


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