4 Easy to Follow Steps for Marketing Your Book
In this day and age, the internet is king in the marketing arena. This is because a majority of people use the internet on a daily basis. So if you want to market your book effectively you will need to know how to market it online. But this is easier said than done, because there are a myriad of other writers marketing their book online too. So if you want to use the internet to market your book, you will need a set plan to do so.
Here are some easy to follow steps for marketing your
1. Create a great author platform
If you want your online marketing to be as successful as possible, you will need to create a great author platform. This is because your author platform will serve as your foundation point or base of operations. Through your author platform, you can conduct your book marketing as efficiently and effectively as possible. Seeing as you are marketing as a writer, the best type of platform for you is an author blog. Through your author blog, you can introduce yourself to potential readers and create a fan base long before you even release your book. You can also post excerpts of your work through your author blog and communicate with potential fans. Overall. Having your very own author blog will make the entire marketing process a lot easier.
2. Know how to use SEO effectively
SEO is crucial if you want to market your book online. This is because the effectiveness and efficiency of your SEO will determine how discoverable your book will be online. Here are easy to follow tips on how to make your SEO more effective.
- Know your target market. Before you use SEO you should first identify your target market. Try to identify the right keywords to use.
- Sprinkle these keywords all over your work.
- Create effective page titles.
- Create quality content. Your SEO may make your book and other works more discoverable, but it is the quality of your content that will make potential readers come back to your author blog.
3. Social media is key
Aside from using SEO effectively, you should also know how to use social media in your book marketing. Social media is very important because it is one of the most popular and comprehensive media forms in this day and age. And if you don’t know how to use it properly, you will be left behind by your competition.
Here are some social media marketing tips to get you started.
- Identify your target market.
- Choose a great social media platform.
- Reach out to online influencers.
- Engage your audience.
- Get professional help.
4. Stay consistent
One of the best things about online marketing, is that it is quite efficient and affordable. If you create your very own author blog, it won’t cost you a thing. The same goes for using social media platforms such as Facebook and Twitter. They are technically free and everyone has access to them. The trick to online marketing is consistency. You have to be consistent in creating new content for your author platforms. You have to be consistent in posting about your book through social media. You have to be consistent in reaching out to online influencers to spread word of your book. Online marketing might be very effective, but it also takes a great deal of work and commitment. So you should be as consistent with your online marketing as possible.
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