6 Great Tips for Marketing Your Children’s


tips for marketing your children’s book


If you are publishing a children’s book of your very own, you should know one thing. That the book marketing process is one of the most difficult aspects of the entire publishing process. This is because marketing a children’s book can be very unpredictable. Remember that you will not only be marketing to kids, but to their parents as well. So before you start the book marketing process, you should have a set plan. That way, you can market your book in the most effective and efficient way possible.

Here are 6 Great tips for marketing your children’s book.

1. Make your book cover as attractive as possible

If there’s one thing you should know about marketing to children it is the fact that kids react very well to visual stimulation. And if you want your book to do well, you will need to make your book cover as attractive as possible. Try to use vibrant colors and eye-catching images. Make sure that the images that you use are original and unique. Refrain from using stock images because they could really make your book cover look cheap. Overall, the more attractive your book cover, the more chances you will have of selling your book.

2. Market your book long before you release it

Aside from having a great book cover, it is important that you start the book marketing process long before you release your work. This is because there are a myriad of new children’s book coming out of the woodwork on a daily basis. So if you want your book to stand a chance, you will need to start a fan base long before you release it.  But how is this possible? One way is to set up an author blog of your very own. By having an author blog, you have a platform from where you can reach out to potential readers. And seeing as you are writing a children’s book, your main targets should be the parents. If you could make the parents a fan of your work, then your children’s book is as good as sold.

3. Know your target market

Know your target market

Before you start the book marketing process, you should really make sure that you identify your target market. This is very important because not all children share the same level of reading and storytelling comprehension. Toddlers don’t have the same level of comprehension as preschoolers. The same way as kindergarteners have yet to match the comprehension of preteens. So if you want to market your book effectively, you will need to identify your target market. This will help you plan your book marketing strategy in the most effective and efficient way possible.

4. Your illustrations are key

One of the key aspects of marketing your book is your illustrations. This is very important because as it was stated earlier, children are very susceptible to visual displays. So if you want kids to be fascinated with your children’s book, you will have to pay attention to your artwork. If you are the one who is drawing the artwork, give it your best. And if you are hiring an illustrator, get a professional. Your illustrations are key, so you should do your very best.

5. Have your book reviewed

Aside from the kids, you are marketing to their parents as well. This is where book reviews come in. Book reviews are very important to parents because reviews are considered as a form of social affirmation that a book is good. So if you want to impress the parents and increase your chances of success, you should have your book reviewed. You could have your book reviewed by a friend or family member. But if you want your book review to have more weight, you should send it to a well-known author or book blogger. Remember though, that not all book reviewers will give you a positive review. So if you get a good review, then all is well and good. But if it’s a negative review, don’t let it dissuade you. Take the hit and keep going forward.


6. Come up with great character designs

Aside from illustrating your children’s book, it is also important that you come up with unique character designs. Remember that kids have very short attention spans, and if your character designs are boring, you will fail to capture their attention. When you design your characters, they should be as eye-catching as possible. They must be unique, and convey a specific personality trait to the kids. A unique character design will make a big impression on your young readers, and draw them to your books. It is especially important that you place images of your main character on the front page of your children’s book. Overall, the more well-designed your characters, the more chances that your book will be noticed and purchased.


When it comes to marketing a children’s book, it is very important that you know what you are doing. With these tips, you’ll be able to market your children’s book in the most efficient way possible.

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