5 Great Tips on How to Promote Your Book in
Twitter is one of the most widely used social media platforms in this day and age. Which makes sense because it allows a myriad of people to share their thoughts and opinions all over the world. It is also a very effective marketing tool, so if you are looking for a great marketing platform for your book, then Twitter is your social media site. But as effective as Twitter can be as a marketing tool, it can be somewhat complicated. And if you don’t know how to use it properly, your book marketing can backfire on you pretty quickly. Here are 5 Great tips that will help you get started.
1. Make your Tweets unique and interesting
One of the worst things you can do during a Twitter marketing campaign is to make it too obvious that you are trying to sell your book. People don’t go on Twitter to read advertisements. They go to twitter to be updated and entertained. So if you are going to write Tweets, you should make them as interesting and catchy as possible. Try to make a solid fan base through Twitter before you start selling your book. Start slow but surely first. Tweet a short excerpt or mention your book once in a while. But don’t bombard your followers with book advertisements, because they will cease to be followers if you do it too much.
2. Know your target market
Before you even start tweeting about your work, you should already know who your target market is. This will help guide you throughout the book marketing process and help you narrow down who you should market your book to. All in all, by knowing your target market you will be able to make your book marketing campaign more effective and efficient without wasting time on inhospitable markets.
3. Keep your Tweets short and sweet
Overly long tweets should be avoided because they tend to be too cumbersome. And some potential followers may even get turned off because your tweets are too wordy. So make your tweets short and sweet. Just say what you need to say and avoid weighing down your tweet with too many details.
4. Engage with your followers
Make it a habit to engage with your followers. Remember that you are trying to create a fan base for yourself. So if any of your followers asks you questions or tips, or reaches out to you in general then you should be as obliging as possible. You can also join in on their conversations and provide your own take. But please resist the urge to advertise your book, because it would make you seem too enterprising or opportunistic.
5. Keep things personal
If you are thinking of using an automated app to send tweets to thank followers, or retweet tweets, do yourself a favor and just reply to them yourself. This is because potential followers will always prefer a more personal touch to an automated reply. In truth many potential followers will feel slighted and annoyed if you send them an automated reply. So don’t take this risk and take the extra time to send them a heartfelt tweet. It will make their day, and potentially get you a follower for life.