7 Highly Effective Ways to Market Your Books!

effective ways to market books

If you are a newbie author the book marketing process could seem like a very terrifying prospect. This is because new books come out of the woodwork at a daily basis. And the book marketing arena is a very competitive one. And if you don’t know what you are doing, you could really get lost in the process. So before you set out and market your book, you should have a set plan. That way you could start on the book marketing process the right way.

Here are 7 highly effective ways to market your books.

1. Start the book marketing process as early as possible

If you want to effectively market your book, you should start as early as possible. This is because there are a myriad of new books coming out of the woodwork on a daily basis. And if you leave the book marketing till your book release, you may find it difficult to make an impact with your potential fan base. This is why you should market your book in any way you can. You can reach out to established writers and ask them to review your work. You can also join various writing communities and give free samples to key members. When it comes to book marketing, it is very important that you start as early as possible.

2. Know your target market

Know your target market

Before you do start the book marketing process, you should first know your target market. By knowing your target market you will know their preferences. And with this knowledge, you will be able to pattern your writing and marketing strategy according to their tastes.

3. Create a book marketing strategy

Once you know your target market, you will now have the data to create a cohesive marketing strategy. When you create your marketing strategy, you should be as realistic as possible. You should make sure that your strategy fits your budget and your overall marketing schedule. By having a well-planned out marketing strategy, you will be able to conduct your book marketing campaign in the best way possible.

4. Set up your very own author blog

If you want to conduct an effective book marketing campaign, you should have a book marketing platform. Through this platform, you will have a type of headquarters from where you could market your book. The best option for a platform is an author blog. This is because an author blog is affordable and very easy to create. Through your author blog you could send out excerpts and advertisements. You could also contact potential fans and create fan base through your author blog.

5. Use SEO effectively

Use SEO effectively

If you want to market your book effectively, you will need to make your book as discoverable as possible. And the most effective way to do that is to make your SEO or search engine optimization as efficient as possible. Here are some SEO tips.

  • Identify key words for your SEO. Key words are specific words or phrases that people would most likely use to search for a specific topic.
  • Use these key words on your ads and content and link them to your author blog or an online retailer selling your book. If there is a potential reader interested in your book, you should make it as easy as possible for them to find it.

6. Social media is key

In this day and age social media is the most potent media form. And if you want to market your book as effectively as possible, you should know how to market your book through social media. Here are social media tips that you could use.

  • Use Facebook extensively. Post advertisements of your book through your Facebook account and your friend’s accounts as well.
  • Regularly tweet about your book through Twitter.
  • Post pictures and excerpts of your book through Instagram.

7. Join writing communities

If you just started out as a writer, it could be difficult to make a name for yourself. If you want to expand your brand as a writer, it is a good idea to join writing communities. By joining various writing communities, you will be able to make a loyal fan base for yourself. It is important that you participate in all the activities. Be on good terms with other members. If they ask you to review their work, you should be as obliging as possible. Give them a hand, and review their work honestly and fairly. If you are a good and trustworthy member, the whole writing community will support you in your book marketing endeavors.



Marketing a book could be quite challenging, because there are a lot of people that you will have to compete with. If you want your book marketing campaign to be a success, you will need to have a set strategy. With these marketing tips, you’ll be able to market your book in the most effective way possible.


Market your book with the right people and support in Writers Republic. Writers Republic reviews recount the success our authors achieved, we can make it possible for your book marketing needs too!

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