5 Book Marketing Tips That Will Help Your Book Stand Out!

book marketing tips - help your book stand out


If you want your book to sell well, you must make sure of one thing. That it really stands out. This is because there are a multitude of books out there. And it is extremely difficult to make an impact with so much competition to contend with. So before you set out and market your book, you should have a strategy. That way you will have a clear cut plan and know what to do in every eventuality.

Here are 5 Book Marketing tips that will help your book stand out.


1. The book cover is key

The book cover is key

If you want your book to stand out from the crowd, you should really pay attention to your book cover design. And even if there is a saying that you should never judge a book by its cover, the book cover really is key during the book marketing process. This is because the book cover is the very first thing your potential readers will see. And if your book cover is bland or uninteresting, it might get overlooked. Remember that there are a multitude of books out there. And most of them have gorgeous book covers. So if you don’t want to get left behind in the book marketing arena, you should really make your book cover design as attractive as possible.

2. Start the book marketing as early as possible

Aside from making your book cover as attractive as possible, it is also important that you start your book marketing as early as possible.  Remember that there are a myriad of authors out there. And a new book comes out of the woodwork every day. So it always pays to get started as early as possible. Even when you’re just writing your manuscript and have yet to print out your book. You can market your book by posting excerpts of your book through your social media sites. You can also make a book trailer to create anticipation for your book. All in all, it always pays to start the book marketing process as early as possible. That way, once you do release your book, you will already have a fan base waiting for your book.

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3. Have a great author blog

Have a great author blog

Having a great author blog is a must if you want your book to stand out. This is because your author blog is your most effective and affordable means of marketing your book. And an author blog is an online platform from where you can conduct your book marketing campaign. Through your author blog, you can post examples of your work and stand out on social media. You can also create articles about various topics related to your book and chosen genre. An author blog is also an effective way to reach out to potential readers and create a rapport with them. Just make sure that you make great content for your author blog. Because the more well written your content, the more attractive your blog will be to potential readers.

4. Think outside the box

As it was stated earlier, the book marketing arena is a very competitive one. And if you don’t know what you’re doing, you won’t likely make an impact with your potential fan base. But aside from having a plan you should also strive to think outside the box. Don’t market your book in the conventional manner. This is because your potential readers would most likely have seen this kind of marketing before. Try to come up with a truly unique book marketing strategy. All in all, the more unique your book marketing style, the more chances you will have of selling your book.

5. Utilize Social Media effectively

In this day and age, social media is a necessity. It is the most popular media form, and you would do yourself a great disservice if you don’t use it. However, you’ll need to utilize it properly. Remember that there are a myriad of social media sites out there, the most effective are Facebook, Instagram and Twitter. These sites have millions of users, and if you could market your book through these sites, then your book marketing reach will expand by a great degree. When you market your work through social media, consistency is key. The more consistent you are, the more chances of selling your book.


The book marketing process could get difficult. However, with the right game plan, your chances of success will increase dramatically. With these book marketing tips, you’ll market your book in the most effective way possible.

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