7 Book Marketing Techniques That Will Help You Sell More Books!
If you are planning on marketing a book of your very own, you should know one thing. That it is a very competitive arena. And if you are not prepared or have the right mindset, you will have a hard time marketing your book. So before you set out and market your book, you should have a set plan. That way, once you do start marketing your book, you will know what to do.
Here are 7 highly effective book marketing techniques
that will help you sell more books.
1. Identify your target market
Before you start on any aspect of the book marketing process, you should first identify your target market. By identifying your target market, you will know who you are writing for. You will be able to base your writing and marketing strategy according to their likes. This will also save you the trouble of trying to impress an uninterested demographic. This will allow you to save valuable resources and time in the process.
2. Follow a book marketing schedule
It always pays to have a book marketing schedule. By having a schedule you will be able to plan out every aspect of your book marketing process. Choose a date to release your book. That way, you will know how much time you have till you release your book to the world. Overall, having a book marketing schedule will make the book marketing process more effective and efficient.
3. Expand your reputation as a writer
Before you even release your book, you should already have a reputation as a writer. That way, once you do release your book you will already have an established fan base. One way to expand your reputation as a writer is to work for various online periodicals. You could also create fan fiction and show it to online writing communities. Overall, the more visible your work is, the more chances you will have of establishing your reputation as a writer.
4. Use social media extensively
In this day and age social media has become one of the most established media forms. And if you want your book marketing campaign to be as successful as possible, you should know how to utilize it effectively. Here are some great tips on how to use social media in your book marketing.
- Post excerpts of your work through Instagram.
- Post ads of your work through your Facebook account.
- Tweet about your book regularly.
5. Create a great book marketing platform
Aside from using social media in your book marketing, you should also create a great book marketing platform from where you can conduct your book marketing campaign. The best platform would be an author blog. Through your author blog, you could post about your book and show excerpts and other examples of your work. And seeing as author blogs are technically free they are very easy to set up and maintain.
6. Reach out to other authors
No matter how good you are at marketing your work, you will still have a hard time doing it alone. So you should really try to reach out to other authors. Try to contact more established authors and ask for their advice. You could also ask them to review your work or give a recommendation. Overall the more help you get from other writers, the more effective your book marketing will be.
7. Work with online influencers
In this day and age, online influencers have become very effective marketers. Companies have even hired online influencers to market their products. If you want your book to be marketed effectively, it is a good idea to reach out to literary influencers such as book bloggers. These types of influencers usually specialize in reviewing books, and could help you enhance your book’s circle of influence.
When it comes to marketing a book of your very own, you will need a strategy. Remember that book marketing is a very multi-faceted endeavor, and going in without a plan will not end well for your book marketing campaign. With these tips, your book marketing will be as effective as possible.
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