8 Highly Effective Book Launching Tips for
If you are just a newbie writer and you are going to host a book launch for the very first time, you should know that it would be a bit difficult. This is because there are so many factors that you have to take account of. And any mistake you make along the way, could really affect your book launch’s chances of overall success. So before you even think of doing a book launching, you should first have a great strategy.
Here are 8 highly effective book launching tips for newbie authors.
1. Use social media strategically
One of the most important things to remember when hosting a book launching, is that you need to get people to the event first. So it is a good idea to use social media as strategically as possible. Months before the event, you should send out advertisements online. You can reach out to Facebook friends and Tweet about the upcoming event. You can also reach out to book bloggers and invite them to the event. Overall, the more you advertise your book launch through social media, the more chances your book launch will do well.
2. Have a set budget
Book launches don’t come cheap. You have to find a venue, you have to pay for the help and other accoutrements associated with book launches. So before you even think of having a book launch, you should really have a set budget. This will help you to plan your book launch, without having to go over budget.
3. The venue counts
When choosing a venue for the book, you should remember that your choice could affect the overall success of your book launch. You can have your book launch in a function room if you are expecting a lot of people. Although hiring a large function room can cost you a fair amount of money, it is still a good option because you will have ample space and privacy. If you want your book launch to be a bit more intimate and casual, you can have it at a café, bookstore or library. All in all, the choice of venue is all up to you, just make sure that the venue is conducive to a good book launch.
4. Get your book launching team ready
Your book launch team is very important. This is because they will be the ones who will help you throughout the book launching process. So make sure that you properly delegate work to your book launch team. Give each and every member a specific task. That way, once you get the book launch started, everything will go as smoothly as possible.
5. Make sure you have enough books
Remember that one of the main reasons why you are holding a book launch event is because you want to sell your book during the event. So before the event starts, make sure that you have enough books to go around. You should also make sure that they are already priced and packaged. That way, once you start selling them, things would be a lot more efficient.
6. Prepare a speech for the event
Before you start your book launch it is always customary to start with a speech. It is a way for you to address the people who went to all the trouble to attend. It is also a way for you to formally address them and tell them all about your book. When you write your speech, try to make it short and sweet. Don’t make it too longwinded or use jargon. Just make it as straightforward as possible. That way won’t risk losing your audience’s attention.
7. Be prepared for the book signing
A book launch usually entails you to have a book signing booth. So if you want potential readers to approach you for a book signing, you should be as prepared as possible. Have a good pen ready for the signing. You should also have your book launching team at the ready and have them organize the line in the most efficient way possible.
8. Arrive at the Venue Early
Aside from getting your equipment and books ready, it is also important that you arrive at the venue early. Remember that once the book launch starts, you’ll be very busy with your overall schedule. So you should arrive at the venue early, and get the lay of the land. Check on your books and their condition. Have a quick look at the seating arrangements, and the area where you’ll be giving your short speech. By arriving early at the venue, you’ll be able to spot aspects of your event that will need changing.
If you’re going to launch a book for the very first time, you will need to have all the bases covered. Remember that your book launch is the very first time you will be showing your work to the public. So you should make sure that every aspect of your book launch is perfect. With these tips, you’ll be able to run your book launch in the most effective and efficient way possible.
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